Yohji Yamamoto

The iconic designer Yohji Yamamoto has always been synonym with pure minimalism and innovation. Pioneer of the “anti-fashion”, Yamamoto prefer working on simple, clean lines and classic shapes, adding his dramatic touch that makes everything unique. As a rebel-at-heart, he speaks about the contemporary society throught his collections, combining the past with the frantic present we live in. The result are clean, geometric cuts and dark shades which fit perfectly with every kind of facial features. Straight frames are binded together with round lenses, natural influences are mixed with industrial realities. There is no beauty in ordinary perfection and Yohji Yamamoto knows it very well.


The iconic designer Yohji Yamamoto has always been synonym with pure minimalism and innovation. Pioneer of the “anti-fashion”, Yamamoto prefer working on simple, clean lines and classic shapes, adding his dramatic touch that makes everything unique. As a rebel-at-heart, he speaks about the contemporary society throught his collections, combining the past with the frantic present we live in. The result are clean, geometric cuts and dark shades which fit perfectly with every kind of facial features. Straight frames are binded together with round lenses, natural influences are mixed with industrial realities. There is no beauty in ordinary perfection and Yohji Yamamoto knows it very well.


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